Outbound for Founders & CEOs before you build the sales org.
You proved the company can sell. The open question is whether it can sell without you in every thread. We build a repeatable outbound motion that books qualified meetings now, then hands you a system worth hiring against instead of a headcount bet you make on faith.
Pipeline that does not depend on your calendar.
Founder-led sales is the right way to start and the wrong way to scale. It works because you carry the conviction, the context, and the relationships, none of which transfer to a job description. The risk is not that you stop selling, it is that you become the bottleneck and then over-correct by hiring three SDRs against a motion nobody has written down. We take outbound off your plate as a managed service, prove what converts with real meetings on the calendar, and give you a documented motion you can hire into with evidence instead of hope.
A founder-grade outbound engine, run for you
Speed to first meetings
A senior team mobilized in weeks, not the quarters it takes to recruit, onboard, and ramp a first SDR.
Your ICP, sharpened
We pressure-test who you sell to against who actually closes, then build the target list around fit and expansion potential.
Your voice, not a template
Messaging that sounds like the founder wrote it, because we extract the conviction that made your early deals close.
Founder time back
You stay in the meetings that need you and out of the prospecting, list-building, and follow-up that do not.
A model you can hire against
Reply, meeting, and opportunity rates documented so your first sales hire inherits a proven motion, not a blank slate.
Board-ready visibility
Weekly pipeline reporting you can drop straight into an update, with the math that ties activity to forecast.
How we get you to pipeline
A founder does not have time for a six-month build. We compress the path from kickoff to qualified meetings.
Extract
We mine your closed deals and your own pitch for the angle that earns a reply.
Target
We define the ICP and build the precise account and contact list to work first.
Launch
We run multichannel outreach across email, phone, and LinkedIn, sequenced and on brand.
Book
Qualified meetings land on your calendar, briefed, so you walk in ready to sell.
Codify
We document what converts into a motion your future team can run without you.
Hiring SDRs early is a bet on a motion that does not exist yet.
An early SDR hire is one of the most expensive guesses a founder makes. You pay to recruit, onboard, and ramp someone before you have proof of what message, channel, and segment actually convert, and when it underperforms you cannot tell whether the problem was the rep or the plan. We invert the order: prove the motion first as a managed service, then hire into something that already works.
- No 4-to-6 month ramp before you see your first meeting
- No guessing whether a miss is the rep or the strategy
- A documented playbook your first hire inherits on day one
What founders care about
< 6 weeks
From kickoff to qualified meetings
0
SDR hires required to start
1
Documented motion to hire against
Illustrative of typical engagements. Outcomes depend on market, offer, and sales capacity.
Proof
A founder-led startup replaced 20 hours a week of personal prospecting with a managed motion that fed the pipeline.
The CEO was the entire top of funnel and could not step back without the pipeline drying up. We rebuilt the outreach around the exact angle that had won their first cohort of customers, took the prospecting and follow-up off the founder entirely, and ran it as a managed motion. Within two quarters the founder was spending their time closing the meetings the motion produced, and the company had a documented playbook to hire its first sales rep against.
A venture-backed B2B software startup. Anonymized.
3x
Qualified meetings per month
20 hrs
Founder time returned weekly
Illustrative. Real metrics and named references are added with client approval.
Questions, answered
That is exactly the problem we solve first. We extract the angle and conviction from the deals you personally closed, then build the messaging around it, so the outreach earns replies the way you do. You stay in the meetings that need a founder and out of the work that does not.
Get out of the funnel without dropping the pipeline.
Book a call and we will map the fastest path to qualified meetings and the motion you will eventually hire against.